P R I N T

P R I N T   D E V E L O P M E N T
T E C H N I C A L    J O U R N A L

Following on from my summer research, my print project is going to focus on the colours and art deco structures and patterns found in The Great Gatsby. Drawing on inspiration from my trip to New York, as well as the stylistic details from the film, optical art, and artists such as Bridget Riley, my aim is to develop a series of both digital and traditional prints that bring together bold colours and shapes.

My aim for this project is to retain the interest and colour found in the average colour stripe, and combine them with art deco forms.

 T H E   G R E A T   G A T S B Y   R E S E A R C H
A R T I S T   I N S P I R A T I O N
D E V E L O P M E N T   1

The first stage of my development focused on combining art deco motifs with colours from the average stripe, and some of the stylistic ideas of op art artists such as Bridget Riley. 

D E V E L O P M E N T   2

I decided to focus more on the stripe idea, and began to design and play around with stripe motifs, whilst thinking ahead to how these could translate onto a screen for screen printing.

D E V E L O P M E N T   3

In addition to the stripes I also created a series of motifs inspired by the Art Deco photos I took in New York. I then created a series of 4 screens for screen printing.

D E V E L O P M E N T   4

I felt that the motifs on the screens had lost some of the average stripe quality I was looking for, so I started to develop a series of digital prints that echoed the stripe development, the colours from the film, but also the idea of pixels as that is what the digital screenshots were actually made up of.

I also had the idea of gold foiling the golden/yellow areas of these designs.

F I N A L   D E V E L O P M E N T

I felt that the pixelated patterns had lost some of the depth and were to flat, however I liked the digital printing idea, along with the art deco motifs, so using a mixture of Illustrator and Photoshop I began experimenting with drop shadows, textures and layering to develop my final designs.

 

I also referred back to the average stripe image to select and refine my colour palette, as well as consider how more interest could be added through the use of flocking in certain areas - seen as white blocks in the designs below.

M A R K E T   R E S E A R C H
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© 2019  by  G E O R G E   J A C K S O N - C H A F F E Y