P R I N T

P R I N T   D E V E L O P M E N T
T E C H N I C A L    J O U R N A L

Following on from my summer research, my print project is going to focus on the colours and art deco structures and patterns found in The Great Gatsby. Drawing on inspiration from my trip to New York, as well as the stylistic details from the film, optical art, and artists such as Bridget Riley, my aim is to develop a series of both digital and traditional prints that bring together bold colours and shapes.

My aim for this project is to retain the interest and colour found in the average colour stripe, and combine them with art deco forms.

 T H E   G R E A T   G A T S B Y   R E S E A R C H
A R T I S T   I N S P I R A T I O N
Josef Albers

Josef Albers

Josef Albers

Josef Albers

Josef Albers

Josef Albers

Olle Baertling

Olle Baertling

Olle Baertling

Olle Baertling

Olle Baertling

Olle Baertling

Victor Vasarely

Victor Vasarely

Victor Vasarely

Victor Vasarely

Victor Vasarely

Victor Vasarely

László Moholy-Nagy

László Moholy-Nagy

László Moholy-Nagy

László Moholy-Nagy

László Moholy-Nagy

László Moholy-Nagy

Carl Kleiner

Carl Kleiner

Carl Kleiner

Carl Kleiner

Carl Kleiner

Carl Kleiner

Andrew Faris

Andrew Faris

Andrew Faris

Andrew Faris

Andrew Faris

Andrew Faris

Bridget Riley

Bridget Riley

Bridget Riley

Bridget Riley

Bridget Riley

Bridget Riley

D E V E L O P M E N T   1

The first stage of my development focused on combining art deco motifs with colours from the average stripe, and some of the stylistic ideas of op art artists such as Bridget Riley. 

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D E V E L O P M E N T   2

I decided to focus more on the stripe idea, and began to design and play around with stripe motifs, whilst thinking ahead to how these could translate onto a screen for screen printing.

Stripe 1-01

Stripe 1-01

Stripe 2-01

Stripe 2-01

Stripe 3-01

Stripe 3-01

Stripe 4-01

Stripe 4-01

Stripe 5-01

Stripe 5-01

Stripe 6-01

Stripe 6-01

Stripe 7-01

Stripe 7-01

Stripe 8-01

Stripe 8-01

Stripe 9-01

Stripe 9-01

Stripe 11-01

Stripe 11-01

Stripe 12-01

Stripe 12-01

Stripe 13-01

Stripe 13-01

Stripe 14-01

Stripe 14-01

Stripe 15-01

Stripe 15-01

Stripe 16-01

Stripe 16-01

Stripe 17-01

Stripe 17-01

Stripe 18-01

Stripe 18-01

Stripe 19-01

Stripe 19-01

Stripe 20-01

Stripe 20-01

Stripe 21-01

Stripe 21-01

Stripe 22-01

Stripe 22-01

Stripe 23-01

Stripe 23-01

Stripe 24-01

Stripe 24-01

D E V E L O P M E N T   3

In addition to the stripes I also created a series of motifs inspired by the Art Deco photos I took in New York. I then created a series of 4 screens for screen printing.

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D E V E L O P M E N T   4

I felt that the motifs on the screens had lost some of the average stripe quality I was looking for, so I started to develop a series of digital prints that echoed the stripe development, the colours from the film, but also the idea of pixels as that is what the digital screenshots were actually made up of.

I also had the idea of gold foiling the golden/yellow areas of these designs.

ZigZag Stripe

ZigZag Stripe

ZigZag Stripe 2

ZigZag Stripe 2

Pleated Stripe

Pleated Stripe

Blended Stripe

Blended Stripe

Diamond 1

Diamond 1

Diamond 2

Diamond 2

Double Stripe

Double Stripe

F I N A L   D E V E L O P M E N T

I felt that the pixelated patterns had lost some of the depth and were to flat, however I liked the digital printing idea, along with the art deco motifs, so using a mixture of Illustrator and Photoshop I began experimenting with drop shadows, textures and layering to develop my final designs.

 

I also referred back to the average stripe image to select and refine my colour palette, as well as consider how more interest could be added through the use of flocking in certain areas - seen as white blocks in the designs below.

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Digital Print 1

Digital Print 1

Digital Print 2

Digital Print 2

Digital Print 3

Digital Print 3

Digital Print 4

Digital Print 4

Digital Print 5

Digital Print 5

Digital Print 6

Digital Print 6

Digital Print 7

Digital Print 7

Digital Print 8

Digital Print 8

M A R K E T   R E S E A R C H
Valentino SS15

Valentino SS15

Mary Katrantzou Pre-Fall 16

Mary Katrantzou Pre-Fall 16

Peter Pilotto Resort 14

Peter Pilotto Resort 14

Mulberry Resort 16

Mulberry Resort 16

Mary Katrantzou SS17

Mary Katrantzou SS17

Balmain SS15

Balmain SS15

Nicolas Jebran FW16

Nicolas Jebran FW16

House of Holland Resort 14

House of Holland Resort 14

Dolce & Gabbana SS15

Dolce & Gabbana SS15

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